If you haven’t seen it yet, here’s a great book to buy to help you become the White Paper Czar.
Michael Stelzner, who also writes a blog called Writing White Papers, has created THE resource for anyone who wants to learn about these 9 key topics :
1) The marketing power of white papers: How can a white paper generate sustaining, long-term sales for a business ?
2) Selling via education: Are the days of selling features and functions forever gone ?
3) A 10-step process to creating a white paper: Is there a process to creating white papers that works ?
4) Proven white paper outlines: Do outlines really help with writing a white paper ?
5) Writing compelling titles: Do titles really matter and how should they be written ?
6) The core components of compelling papers: What are the critical ingredients of any white paper ?
7) Extracting information via interviews: Why is interviewing experts so important for white papers ?
Where to find research: Where can anyone go to find information that can strengthen a white paper ?
9) Generating leads with white papers: How can white papers be used to generate leads ?
If you’d like to check out a sample chapter before you buy, click HERE.
Personally, I’m going to teach a couple of my young staff members how to write white papers and see if they can freelance their way to a new car or a lake house with the proceeds.
Thanks for a great business plan and model Michael !
I’ve enjoyed Michael’s blog so much that I’ve added him to my blog roll.
Oh yeah, I gotta give credit where it’s due. I was made aware of this resource by none other than Bob Bly, who told me that it was a tremendous resource and he’s right.
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