If you haven’t seen it yet, here’s a great book to buy to help you become the White Paper Czar.
Michael Stelzner, who also writes a blog called Writing White Papers, has created THE resource for anyone who wants to learn about these 9 key topics :
1) The marketing power of white papers: How can a white paper generate sustaining, long-term sales for a business ?
2) Selling via education: Are the days of selling features and functions forever gone ?
3) A 10-step process to creating a white paper: Is there a process to creating white papers that works ?
4) Proven white paper outlines: Do outlines really help with writing a white paper ?
5) Writing compelling titles: Do titles really matter and how should they be written ?
6) The core components of compelling papers: What are the critical ingredients of any white paper ?
7) Extracting information via interviews: Why is interviewing experts so important for white papers ?
Where to find research: Where can anyone go to find information that can strengthen a white paper ?
9) Generating leads with white papers: How can white papers be used to generate leads ?
If you’d like to check out a sample chapter before you buy, click HERE.
Personally, I’m going to teach a couple of my young staff members how to write white papers and see if they can freelance their way to a new car or a lake house with the proceeds.
Thanks for a great business plan and model Michael !
I’ve enjoyed Michael’s blog so much that I’ve added him to my blog roll.
Oh yeah, I gotta give credit where it’s due. I was made aware of this resource by none other than Bob Bly, who told me that it was a tremendous resource and he’s right.
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{ 10 comments… read them below or add one }
Good find Mike …
I like the $25 ebook w/ a 40 min audio – great marketing on his part.
BTW, I like his “Help Spead the Word” tactic … think I might head on over and help spread the word.
Hey Martin,
His ‘Media Guide’ is first-class all the way. A great model for anyone who needs to potentially make their book more accessible and successful.
Mike … anybody and everybody needs to make their book more accessible to all forms of media – so his ‘Media Guide’ is something every aspiring writer/publisher should case study – aka… steal
Hi Mike and Martin;
Thanks for your comments about my book its media kit. If someone wants to “steal it,” it can be seen here http://www.writingwhitepapers.com/press/
Mike
Thanks Mike ! Your willingness to help others is what it’s all about.
Mike – I’ll take you up on your offer and will study your media kit closely – expect a post about it at ePubDaily.
Now I might go ahead and write a white paper on the effectiveness that a decent media kit can have on a new product.
Martin – Feel free to interview me for that. I will be happy to share some of my thoughts! mike at writingwhitepapers dot com – Mike
This is what differentiates a blog with comments from one without.
It’s also why you should, in a majority of cases, build your website with interactive features like comments and use a great content management system like Word Press.
Glad you two guys could work this magic here !
Michael – expect an email later on this week.
Mike – don’t you just love blogs and the conversation … you just never know where things will lead or what potential ideas can be generated – and if something comes of this I know who’ll be getting a complimentary copy.
Martin, my friend, I absolutely love the interactivity of blogs.
I have made several deals of late that would have never have come about without blogs and the availability to comment.