Having just read a post about firing customers from Seth Godin, I had to chime in with a quick post myself.
I’m glad someone else finally said it. I’ve believed it for a long, long time. I’ve also practiced it and will continue to do so.
In our business, firing customers is the only way to saty fiscally alive and mentally sound.
Years ago, the first time I ever fired one, it made me feel so empowered, it was almost surreal…and I have no idea what tha means. I read it once and wanted to use it someday.
If you feel like you HAVE to sell to EVERY human or sub-human who comes to your door, you’re gonna suffer. Find a way to sell to who you enjoy selling to and you’ll last longer, make more money and enjoy the rest of your days.
Here’s a tip that will make your employees love you all the more and work harder for you :
A downtrodden employee will cost you far more than any customer will enrich you. A motivated employee, who feels like they are worthy of your confidence will make you more than any customer will ever spend.
I had just read an email from Perry Marshall talking about this same thing the other day. Maybe he’ll let me reproduce it here or give us a place to share it. I’ll let you know.
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