Just when you think you’ve heard it all, there’s more where it used to come from.
When I read about customer service like this, I want to RUN ! not walk, away from that company as fast as I can.
Over at A Day In The Life Of A Persuasion Architect, you can read a sad, sad story about FedEx/Kinko’s or whoever they are today.
I would have paid money, and Howard Kaplan did, to have been the customer in this instance.
Can you even imagine the fun you could have had with these people ?
Man, I’d have been so loud and pushy ! I would have been snarky and dry ! I might have even been a little sarcastic ! You Think ?
Imagine the many, many ways you could have shoved a little marketing know-how down their throats. Revel in all the ways you could have pointed out the sheer stupidity of their process.
Here’s the best part, the part where I would have come un-freakin’-glued :
” An Associate Manager returns some time after with my printed, bounded report. He kindly explains to me, next time I should consider simply coming into the store, because it’s much easier for them to print things out on time that way. As I left the store, I thought about sending Tamara’s Conversion Tip off to the FedexKinkos corporate HQ, I just wasn’t sure if I should send it to Dallas c/o Kinkos, or Memphis c/o Fedex
“
Come in to the store next time…don’t send it in advance so it will be waiting on you…bring it in and wait while we do it. Oh My God ! Wonder if the Marketing wonks at corporate know he’s telling customers to do that ?
Kinda defeats the whole freakin’ purpose of creating File, Print, FedexKinkos, doesn’t it ?
Click on over to the post that Howard lived thru and leave him some nice encouraging words of wisdom.
Tell him Mike sent you.
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