Do That One Thing That You Do Better Than Anyone Else

For those about to blog, about to sell, about to work, about to live, we salute you.

Brian Johnson, lead singer of AC/DC since I was a wee lad, was interviewed in the USA WEEKEND section of my Sunday paper.

He gave away their secret, which happens to also be a marketing secret, a product creation secret and an entrepreneurial secret of the same magnitude as “You Shook Me All Night Long”, one of the five best rock songs of all time, in my musical opinion:

“We do one thing and that is rock.”

Not rock, fused with country.

Not rock fused with jazz.

Not rock watered down with anything.

Simply rock.

The lessons here are many, so sit down, buckle up and hang on.

Keep Your Classic Sound

AC/DC has never veered from their roots and that has led to their success.

Every day I see blogs that are veering from their roots and I unsubscribe.

Every day I see sales people who leave the roots of their product and try to make it appeal to everyone, instead of to their target audience. Sales suffer because of this.

I veer off topic rarely here on Simplenomics. Sales, marketing, ads, blogging. That’s about it.

In my offline career, I never try to sell my line of products to those who don’t need or want them.

If your blog’s about sales and you start adding in posts about clothes, shoes and your opinion about sports teams in Auckland, I’m unsubscribing, because you’re done. Say goodbye to your tribe.

When bloggers go off-topic too often it’s because they’ve run out of experiences, tips, teaching, etc.

If you sell blue widgets to Smurfs, make sure you sell every blue widget to every Smurf you can find.

If that only takes 20 hours a week, find an additional product to sell. Don’t attempt to sell blue widgets to those that only want and need green ones.

Work On Your Strengths, Not Your Weaknesses

AC/DC took eight years in between Stiff Upper Lip and Black Ice.

None of their fans left them or unsubscribed from their previous albums.

If you need to post less often, it’s okay. I never unsubscribe from a blog that’s not posting, only from blogs that post crap or go off-topic too often.

In the entrepreneurial world, don’t try to perform every task yourself.

For example, if you’re a sales trainer, don’t attempt to be your own webmaster, your own recording studio, your own transcriptionist, etc.

Create content and outsource the tasks that are time and energy suckers.

Your strength is sales training. Other people are strong at creating websites, recording and editing audio, etc. Let them earn a living doing what they do best and you earn your living doing what only you can do.

Got Another Interest Aside From Your Main Love ?

That’s fine. Jump on it and ride. Don’t mix it with your current venture.

If you blog about sales, don’t start adding in posts about words, weasels and what you think about politics.

Start another blog. It ain’t that damn hard.

If you supply me with lemon scented soap, don’t think for one minute I want to also buy semi-conductors from you as well. I don’t. You have no credibility.

Brian Johnson wanted to do a musical about Helen of Troy. He didn’t mix that with AC/DC’s business, he did it as an aside. Smart man. If he’d tried to add a track or two into an AC/DC album, they would have lost loyal fans.

Do what only you can do and do it well and you’ll build your tribe. Trying to do two or three things in one spot leads to confusion and confused people don’t spend money.

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