“Every lottery ticket I sell is a winner.”
That’s what the lady behind the counter, Vera, told the guy in front of me Wednesday night.
After the guy had left, I asked Vera about what she’d said.
“It’s true. Every ticket I sell is a winner. If the person who bought it doesn’t win, the state does.”
It’s not often you learn about taking risks from a convenience store clerk, so I thought I’d try to break it down to the simplest form, so you and I could consume it and then take action on it.
You see, in life, some times you have to try things merely as a test.
On the internet, you can find out, in a fairly rapid manner, if it’s going to work or not. There’s really no failure, when it costs you less than $250 to build a site and run traffic past it. You’ll know PDQ (pretty dang quick) if it’s gonna pay the mortgage or not.
These days, I rate every site we build on the bill paying ability it has.
Will it pay the mortgage?
Will it pay for our server?
Will it pay for our cellphones?
Will it pay for a generator that runs on natural gas, so we don’t ever have to suffer thru 8-9 days without electricity again?
So it boils down to this:
When you’re faced with a risk, you have to evaluate the potential ROI versus the cost. Either it produces the desired result, which makes you a winner or it produces data that will keep you from making a similar mistake in the future, which makes you a winner.
In sales, the words you use, when making a presentation, are a risk.
Keeping detailed records of the results versus the words I used are part of what has separated me from the pack over the last 15 years.
Take risks, sure, but keep detailed records of the situation and you’ll be a winner either way.
Just like Vera’s lottery tickets 
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