The next submission in my (potentially named) The Simplenomics Guide to Desirable Traits For Sales People or maybe Mike’s Simple Guide To Desirable Traits For Sales People is one of the traits that some old time sales masters believe you have to be born with:
Confidence
Before you attempt to sell your prospect a product or service, you must first sell him on you.
Unless you portray confidence in your company, it’s product or service, you have little hope in selling something to anyone. You may be lucky to be the one taking the order from someone else’s previous work, but don’t fool yourself into believing that you did all the right things at the right time.
As soon as you let your voice crack or your confidence waver, you start down the slippery slope that has a big ‘ol NO waiting at the bottom.
To further your sales education, here’s three articles that will help you build your sales confidence.
Build And Protect Your Sales Confidence by Shamus Brown
How To Unleash Unstoppable Sales Confidence by Gerry Robert
Exude Sales Confidence by Tom Hopkins
Don't miss a thing! Subscribe to our RSS Feed or sign up for our e-mail updates (in the sidebar). To leave a comment, click on the post title, then scroll down to the bottom. Thanks!
{ 8 comments… read them below or add one }
I absolutely love that picture.
Me too ! thanks for stopping by and come back soon.
A lot of people stress the fact that you have to build your confidence but here is the first article I’ve read that includes the need to protect it as well. Confidence is essential, of course, to selling a product. Maintaining that same level of confidence is another thing altogether.
Hey Jen,
Thanks for stopping by and commenting.
It’s because confidence projects competence. That translates into credibility. The buyer is more likely to believe you know what you’re talking about. This is especially important when the product or service is complicated, for example insurance, and the buyer is not an expert in that area.
But beware crossing the line into overconfidence. It can be a deal breaker.
Mike, how about this for a title: “The Simplenomics of Sales”
Simple, yet elegant:-)
Damn ! I’ve searched high and low for that title Glenn !
Where’d you find it ?
I thought I’d looked everywhere, but a better campaigner outgunned me…again.
Thanks, my friend, I owe you a steak the next time you’re near Louisville or Nashville.
I boosted my sales figures by 200% in a year by using hypnosis to boost my confidence – its all in the attitude – so try it.
http://www.leadingminds.biz was really helpful to me.
Thanks Anna !
I’ll check it out and report back.