There’s only a very few times during the year that I see commercials on a network channel. Now that the NCAA Tournament is on, I’ll have to suffer thru a few of them.
I’ve got problems with this puppy all around the dial, so I’ll just name a few and you can either straighten me out or help me.
I won’t care if you disagree, so help your self.
I won’t pay you if you agree, but feel free to.
The premise is stupid. Incredibly stupid.
It just makes me feel that Coke’s people think we’re dumb and dumber. By approving that ad, they showed how little they think of our sensibilities. They also showed how dumb they are.
If you’re the one that approved that ad, turn in your executive washroom keys, pack your bags and go home.
If you’re the one’s that created that ad, lock the doors on your firm, go home and find some other line of work.
It’s another bad product, like New Coke was … only worse.
Why is it worse ? Because you’ve already made this mistake once.
Remember New Coke ? I do … barely. Bombs away !
You’re making the same mistakes that are killing the American automobile manufacturers. You’re cannibalizing your own sales and products.
Check this scenario out:
Years ago there was the Buick Skylark, the Olds Cutlass and the Chevy Chevelle.
Chrysler, Dodge and Plymouth did it too.
Ford, Lincoln and Mercury were also guilty.
Same car, different name. One company selling against themselves.
Good things don’t always come in threes. Remember that.
Does Toyota do that ? Nope. They make one car per class and make it really good.
Hmmm. Wonder why they don’t compete against themselves. The Japanese marketing schools must not teach it. Neither should ours.
Marketing is supposed to sell the product, not try to win awards.
If you’ve got a humongus ad budget, do not, I repeat, DO NOT award it to anybody that uses stupidity in place of expertise, imagination, creativity or skill.
It’s your money. spend it trying to sell or promote your product to interested people. Do not allow an ad company to spend it trying to win awards for their firm.
Enough is enough.
The dumbing down of America has to stop … now.
PS – You’re welcome Coke, for all the hits this’ll get for you on your YouTube video.
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