Clueless Marketers Strike Again
I just read a post on BlogLogic.net, from Paul Short. He details an email recently received and the simple cluelessness behind it.
Why is it that those out there who believe themselves to be in the know are the last to know that they are truly…..stupid.
How can anyone who even remotely thinks they are marketers continue to violate one of the most elementary rules of marketing ? I personally hang up on idiotic phone menu’s at least twice per week. Lost sale.
I walk out of stores that have employees that know less about their products than I do. Lost sale.
I have to argue with food service employee’s on a weekly basis because they don’t have any idea about the daily specials posted on a board in the front of the restaurant. They have no clue about the vegetable of the day. They haven’t the foggiest about the cost of a combo or whether or not I can substitute a salad for the fries.
Those that call themselves marketers are unaware just how quickly we will delete their stupid emails and unsubscribe from their ezine when they don’t provide informational content with their endless offers.
I’m not going to jump thru many hoops to give you my money. Find a way to make your process relational. I hate having to call a company and give them my info three times. Last one’s who did this to me were my phone service providers. I laughed in the ear of the third one who asked me the same question as the first two. In fact, I refused to give it to her. I told her to call one of the first two and find out who I was and what I wanted and get back to me.
At one of our 16 locations the other day, I overheard a customer service rep ask a customer to give her a few minutes to figure out the answer to the question that the caller was asking and call her back. I quickly asked her to transfer the caller to me, answered the question and then gave the rep a quick and easy primer on how not to lose a sale in the future.
Let’s all try a little harder to make it easier for customers to give us their money.
Life’s tough…market smart.
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Continuing the discussion…