Why is Mike doing so many teleseminars and virtual book tours ?

That’s what several readers want to know and it’s a fair question.

It’s because Mike likes helping people make more money and because Mike likes making more money.

Simple.

How does a teleseminar or a virtual book tour help people make more money ?

One simple way is by repurposing the content.

You don’t see ALL of the teleseminars or virtual book tours I do posted here.

Many of them are events that I’m paid to host and the author kept control of the content.

I explained the premise to them and they saw the value of talking about their book for 1 to 2 hours and using that content to create articles that drive traffic to their book’s website.

Some of them have used the content to create podcasts and used those to create traffic for a website of choice.

Several have found that the 3-4 hours we were on the phone was as good or better than their book and used that audio content as another product or a relevant bonus for their offer.

One thing that’s simply a surety is that it’s easier to find a new market for your product, after you do a little repurposing, than it is to create a new product from scratch.

Alex Mandossian , is the man who, thru a series of teleseminars over 5 + years, taught me a large portion of what I use as the basis for my methods.

I did add in my two decades of sales and marketing experience, but you can click thru and find out more about the methodology.

His theory, which happens to work very, very well, is that authors “… should have at least three virtual book tours to promote their books – one before the hard cover is launched, one when it is launched and one for the launch of the soft cover. You can even have events to launch you eBook and audio book. This is a great Internet marketing strategy all authors should be taking advantage of. Remember that your hard cover book, soft cover book, eBook and audio book are just a vehicle. You are the message and that’s what is most inspiring – no matter which way the content is repurposed.”

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Back on Tuesday, March 4th, I was fortunate to be the host of a teleseminar about The New Rules of Viral Marketing with thought leader David Meerman Scott.

During the 60+ minutes we were on the phone, David answered a multitude of questions about viral marketing.

You can download the entire mp3 or you can listen in, thru your computer, on a webcast player, your choice.

By listening in, as I grill David about viral marketing is:

• Professional versus amateur productions
• Viral marketing for services versus products
• Finding time to blog, visit other blogs and leaving comments
• How corporations should approach viral marketing
• Whether or not to bother with audio and video content
• How to allocate funds for viral marketing
• How to organize content on your website
• Social networking and viral marketing – How they can coexist
• What’s next in the field of viral marketing
• How to avoid the major mistakes in viral marketing
• How technology works for and against viral marketing campaigns
• What viral marketing is and isn’t

Download the mp3and listen on your iPod or listen thru the webcast palyer, but don’t miss this opportunity to listen in and learn from the guy who wrote the book.

EDIT: Yes, I was getting over the flu and my voice was low and scratchy. Thanks for asking.

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