From the category archives:

Simply Human Nature

The great advice the headline refers to is the last sentence in this post.
In between is some other great advice and some opinion all rolled into one dynamic, super blog post !
For those of you unfamiliar with the world of “internet marketers“, there’s at least one good newsletter out there.
I’ve been a subscriber of this [...]

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” We Contact The Hell Out Of Them “

by Mike Sigers on June 19, 2007

He took over a white elephant, an albatross and a dud.
A giant hotel in New York City that had been built at the wrong time and was the hotel industry’s biggest disappointment.
He was young. He hadn’t done anything to make the receivers think he could perform a miracle, but he was all they had. In [...]

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How Does Inertia Benefit A Salesman ?

by Mike Sigers on November 29, 2006

Once upon a time, many moons ago, I was a new, young salesman. I worked for a white-haired man who’d seen more sales dollars go by him than Carter had little pink pills.
As I still am, I was full of ideas. He listened and appreciated my thinking about his business.
That’s a kind way to say [...]

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Flattery Versus The Compliment

by Mike Sigers on November 26, 2006

Centuries of success have proven that compliments work wonderfully well. Yet, few salespeople know the difference between a compliment and flattery. Nor do they know how to properly use a compliment.
I was in a retail store the other day and heard an older man gripe about the salesperson’s attempt to flatter him. He said, ” [...]

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Why Do People Really Buy ?

by Mike Sigers on November 12, 2006

If you’ve got the guts, ask one of your customers why they buy from you. The answer may surprise you. Or scare you. Or disappoint you.
The reason I mostly hear is – No reason.
Can you believe that ? Somebody just bought over $100,000 worth of product from me for no reason. Me neither.
There’s usually an [...]

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