When Bill Caskey Speaks …

March 11, 2008 · Filed Under Sales Interviews · Comment 

Bill CaskeyWhen Bill Caskey speaks, you should listen, even if your name is E.F. Hutton.

I recently had the chance to talk to Bill about sales and marketing during an economic downturn.

He and his team are doing a teleseminar about this same topic on March 27th.

If you choose to invest in yourself and your future by attending this teleseminar, here’s some of what you’ll discover:

  • The phases of a slowdown so you can determine where your clients are in it. (You can’t know where you’re going until you know where you are).
  • The five economic trends that a well-known economist, who will be on the call, says will influence people into a slowdown.
  • The “Fundamental Shift” you need to make in order to get your head right in your dealings with prospects and clients.
  • The five elements of the “Buyer Psyche” that will help you understand his/her motive better.
  • A selling strategy that will help you detach emotionally and think clearly so you always know what to do next. (And you stop getting in the way of the sale).

Over the next few days I’ll give you more advice on what to do and what to not do to prosper during an economic downturn.

I highly recommend that you take 15-20 minutes and listen to my interview with Bill.

You can listen thru the web audio player.

Click To Listen

 

 

6 Reasons Sales Contests Rarely Work

March 6, 2008 · Filed Under Sales Interviews, Simple Sales Contests · 2 Comments 

Close Like The Pros by Steve MarxA while back I was able to get Steve Marx, author of Close Like The Pros, on the phone for a few minutes.

We talked about the fact that neither of us truly believe in sales contests, as they’re used in today’s sales climate.

I had also previously reprinted an article by Dan Kennedy that basically agreed with us.

So take the time to listen thru the player below or download the mp3 and listen on your iPod or other mp3 player.

Click To Listen



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