” He was too New York, too Italian and had too many wives.” ~ Dorothy Kaliades Ms. Kaliades was speaking about former presidential hopeful, Rudy Giuliani, but she could have been talking about you as a salesperson, your company or your marketing campaign. I’ll guarantee that you’re too something. Your company is too something. Your [...]
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I just got an email from Sam’s Club that’s linked to a survey. It will not get as many responses as it could have gotten, due to “several” flaws. Click on the image to enlarge it and see if you can add any more tips that Andy Plaukovich and Joe Pilatta could use to increase [...]
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He took over a white elephant, an albatross and a dud. A giant hotel in New York City that had been built at the wrong time and was the hotel industry’s biggest disappointment. He was young. He hadn’t done anything to make the receivers think he could perform a miracle, but he was all they [...]
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The first time a prospect comes in contact with your product or a demonstration of it, it must be the most powerful presentation you have of what the product has done for others and will do for him. You need to sell him the desire to listen longer. The desire to learn why he needs [...]
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True salespeople are those that make wants. Wants make sales. You’ll become more successful when you don’t think it’s your job to make sales, because that thought tends to transfer itself to the prospect, who doesn’t want to be sold. The prospect wants to buy what he wants. So you need to make him want [...]
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