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Joe Walsh’s Hidden Marketing Lesson

by Mike Sigers on July 4, 2008

Life’s Been Good
Great song. Fits my story too, but mine ain’t finished yet. Or wasn’t as of the time of this post.
Picture this: It’s August of 1977. A 14 year-old boy who’d been listening to Wolfman Jack on an AM radio gets bussed to another town to finish his high school education.
The boy [...]

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The Marketing Genius of Meat Loaf

by Mike Sigers on June 1, 2008

Meat Loaf never just sang a song.
He held musical events. Each and every song seemed to be an over-the-top, way over-done extravaganza.
His fans loved it. Hint, hint..
He never short-changed his audience. Bigger hint …
The way he added what seemed to be a full fledged orchestra to his work differentiated him from the other rockers of [...]

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If Anthony Hopkins Was In Sales…

by Mike Sigers on April 17, 2008

Me: Acting ?
Him: Acting.
The question asked before this astonished answer was:
What other profession does selling most closely resemble ?
Me: But a salesperson isn’t an actor.
Him: A good one is.
Me: How so ?
Him: They both control their emotions don’t they ?
This is getting tougher, so I’ll let the sales manager I was talking to tell you [...]

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Can A Restaurant Hostess Cause Bankruptcy ?

by Mike Sigers on April 6, 2008

Have you ever lost a bet and had to buy lunch for a coworker ?
Me too. Lotsa times.
I sometimes use it as a means of creating a bond between those who are in a support position for me.
They don’t get as many perks as I do, so I lose bets to them every now and [...]

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6 Reasons Sales Contests Rarely Work

by Mike Sigers on March 6, 2008

A while back I was able to get Steve Marx, author of Close Like The Pros, on the phone for a few minutes.
We talked about the fact that neither of us truly believe in sales contests, as they’re used in today’s sales climate.
I had also previously reprinted an article by Dan Kennedy that basically agreed [...]

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