From the category archives:
As I was perusing the NYTimes online this morning, I came across a story that kinda disproves Elmer Wheeler’s saying from 1936 – ” Sell the sizzle, not the steak. ” Or was it, ” The cow’s don’t sell the steak, the sizzle does. ” ? Either way, it may sell steak, but it ain’t [...]
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I remember several great advertising tag lines: Don’t squeeze the Charmin ! Have a Coke and a smile ! We try harder. Let your fingers do the walkin’. I also have seen a million terrible ones, too. Just yesterday I looked over a piece of crappy copy that someone was thinking of using and the [...]
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There’s only a very few times during the year that I see commercials on a network channel. Now that the NCAA Tournament is on, I’ll have to suffer thru a few of them. I just saw the one where Coke’s guys meet with a lawyer to talk to him/her about suing New Coke for infringement. [...]
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Over on Travelling Golfer, my golf blog, I get all kinds of offers to review golf related products. Once in a while, the advertising part of it warrants a closer look here on this blog. For now, let’s look at the packaging that golf balls come in. I play in so many golf scrambles every [...]
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Wooooooo-weeeeee ! I’m not sure I’ve ever read anybody who’s more passionate about advertising than Eric Weaver. He also seems to be sensible, which is rare for an advertising guy. Most of ‘em are self-absorbed idiots who think the world cares about their stupid ads that are trying to win awards, instead of sales for [...]
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