From the category archives:
GM has an new swing coach, if you will.
Bob Lutz, a 77 year-old “car guy” turned image czar, will try to be the one to guide GM, and maybe all, auto manufacturers out of their doldrums of creating and approving advertising that absolutely does nothing to make you want to buy a car.
I’m guessing he [...]
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The photo is of a “sticky” note advertisement that was on the front page of the Sunday edition of my local newspaper.
Whoever wrote it must have studied under a real ad writer, instead of someone who brands, like they do to cattle.
It’s all about you, not them.
It calls you to action, gives you a reason [...]
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Just in case you weren’t watching, Bud Light had the worst series of Super Bowl ads they’ve ever produced.
Coke, on the other hand, went simple and easily outclassed Bud Light, who seems to have run out of inspiration … or just likes looking stupid.
The Coke spot, dubbed ” It’s mine ! ” was far better [...]
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After the lamest commercials in Super Bowl history, we can at least say that vitaminwater easily kicked Gatorade’s butt, commercial wise.
Using Shaq as a jockey easily was the most creative commercial in 2008.
Not only did they easily have the best, Gatorade’s commercial with a dog lapping up some ‘rade was easily one of the lamest [...]
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There’s not many commercials that do anything at all for me anymore.
I watch little TV, except for a few selected sporting events and Survivor. Don’t ask, because I don’t know why I watch it, but I do.
Watching a little football a few minutes ago, I actually stayed there on FOX, I think, and watched a [...]
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