From the category archives:

Advertising Simplified

How To Write An Advertisement For Results

by Mike Sigers on June 7, 2009

The photo is of a “sticky” note advertisement that was on the front page of the Sunday edition of my local newspaper.
Whoever wrote it must have studied under a real ad writer, instead of someone who brands, like they do to cattle.
It’s all about you, not them.
It calls you to action, gives you a reason [...]

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Just in case you weren’t watching, Bud Light had the worst series of Super Bowl ads they’ve ever produced.
Coke, on the other hand, went simple and easily outclassed Bud Light, who seems to have run out of inspiration … or just likes looking stupid.
The Coke spot, dubbed ” It’s mine ! ” was far better [...]

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After the lamest commercials in Super Bowl history, we can at least say that vitaminwater easily kicked Gatorade’s butt, commercial wise.
Using Shaq as a jockey easily was the most creative commercial in 2008.
Not only did they easily have the best, Gatorade’s commercial with a dog lapping up some ‘rade was easily one of the lamest [...]

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What Do Cadillac And FeedDemon Not Have In Common ?

by Mike Sigers on October 21, 2007

There’s not many commercials that do anything at all for me anymore.
I watch little TV, except for a few selected sporting events and Survivor. Don’t ask, because I don’t know why I watch it, but I do.
Watching a little football a few minutes ago, I actually stayed there on FOX, I think, and watched a [...]

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Car Ads Prove Buyers Want Steak, Not Sizzle

by Mike Sigers on September 16, 2007

As I was perusing the NYTimes online this morning, I came across a story that kinda disproves Elmer Wheeler’s saying from 1936 – ” Sell the sizzle, not the steak. ” Or was it, ” The cow’s don’t sell the steak, the sizzle does. ” ?
Either way, it may sell steak, but it ain’t [...]

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