From the category archives:

Marketing Simplified

Marketing Lesson From Ryder Cup Matches

by Mike Sigers on September 23, 2006

Once again, the America’s dirty dozen is behind the 12 golfers from Europe heading into the final singles matches on Sunday.
Once again, the Americans will probably lose and the Euros will keep posession of the Ryder Cup.
Why ? Simple. 2 reasons.
1) Their captain put all his eggs into one basket. He had 4 really good [...]

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Marketing Lessons From Jet Li

by Mike Sigers on September 21, 2006

Tomorrow is the day my vote-getter for Movie of the Year comes out. The last martial arts movie by one of the Top 2 martial arts movie stars of all-time, right up next to Bruce Lee.
Jet Li is fearless and that’s what you should be as a sales and marketing player.
Anybody can be a chicken*snap*, [...]

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How Would You Promote This New Product ?

by Mike Sigers on September 9, 2006

My friend Adam McWethy is one of the creators of Card Golf. It’s a new playing card game that lets you play a round of golf with a deck (or two) of specialized playing cards.
I recently interviewed Adam on my Travelling Golfer golf blog.
Now we’re to the point that Adam and his team need all [...]

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What Took Wendy’s So Long ?

by Mike Sigers on September 4, 2006

About the time the Big ’80’s started, I started eating at Wendy’s as my favorite fast-food restaurant.
I spend hours on the road every day and still use Wendy’s as my #1 choice if I have to eat on the run. I’d rather not eat on the run, but averaging 3500-4000 miles on the road per [...]

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It Was An Irresistable Offer

by Mike Sigers on August 28, 2006

I’m just finishing reading The Irresistable Offer, written by Mark Joyner. It recently made the list of Copywriting Books You Should Buy, over at Copyblogger.com. That post, as of this writing had gathered in 21 comments, so it was a tremendous success in my book.
Brian and I debated the addition of the book to his [...]

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