Marketing Simplified

As I continue to point you towards all the submissions I had for my turn as King-For-A-Day ( Host of The Carnival of Marketing ), I come to a fine post submitted by Scott Allen, who serves as About.com’s Entrepreneur Guide.

Scott wrote a fine post that will help you zero in and define your niche’s customer.

Click thru and you’ll learn how to :

Write out a profile of your “perfect customer”…

Find out what appeals to this person about your product or service…

Find out where can you reach this person…

There’s nothing better than a blog post that gives you a few, short, actionable steps that will help you improve your marketing. Great post Scott !

Here’s another of the fine submissions that I couldn’t use during my stint as Marketing Czar.

Denise O’Berry of AllBusiness.com’s Just for Small Business channel wrote a fine post titled, If I Can’t Read Your Website, How Can I Do Business With You ?

Click on over and make sure you aren’t making any of the mistakes she so vividly brought to life.

Here’s another of the submissions that I wasn’t able to use during my turn as host of the Carnival of Marketing.

ProHipHop’s Clyde Smith wonders if the year-long marketing campaign for the game, Marc Ecko’s Getting Up: Contents Under Pressure was an example of oversaturation or simply what’s needed to reach mass markets in an
oversaturated world.

You figured right if you figured that ol’ Mike don’t know squat about Hip Hop or games. But with a new friend like Clyde, I don’t have to, ’cause I’ve now got a go-to guy who’s an expert.

Click thru and read what Clyde has to say and maybe even subscribe to his RSS feed and follow along as he takes you on a journey that most of you would not ordinarily take.

Clyde, my friend, they’re all yours ! Be nice to ‘em !

My friend Jay Jennings has just let loose a post where he brings up a few cases where Marketing and Lying were a little too closely joined for his taste.

Mine too, in these instances.

Our friend Tony Blake also joined in with his take on these two as a couple.

Click thru and help us get to the bottom of this ugly pairing.

Here’s the first on many of the submissions that I couldn’t use for my turn at hosting The Carnival of Marketing.

I received about 20 posts and was only able to draw 7 out of the hat to use.

In today’s post, Debbi Bressler gives us some insight into the good old Golden Rule.

How she relates it to marketing is sheer genius. The truth hurts !

Some of the points she brings out are:

1) Get Visual...

2) Just Because You Can, Doesn’t Mean You Should…

3) You Have One Shot At Credibility…

4) Show Appreciation…

5) The Cost of Golden Rule Marketing…

Click on thru and read this fine post !

Well, it’s finally here. My turn to host The Carnival of Marketing.

This carnival was started by Noah Kagan and I appreciate him entrusting this week to me and I’ll do my best not to screw it up !

I’ve heard that some of the previous hosts had a hard time getting the necessary 7 posts. Well, I had the complete opposite problem. I had more than 15 submittals and since I had emailed all of the future hosts and asked them to be sure to submit ( Hint ! This works ! ), so as to create some momentum for their coming turn, I feel bad that I can’t post all the submissions.

Since I did have so many, and since I did ask for them, I’m going to use them all.

I’m going to put them in a hat and draw out 7 to use for this weeks carnival and I’m going to feature the others, 1 per day, as the next 7 or more posts here on Simplenomics.

Link love to the max ! If you weren’t one of the 7 I drew out, yours will get an individual placement, Trackback and link love in the coming days, so I want everybody who reads this to subscribe to my RSS feed or bookmark the URL and come back here for the next week.

On to this weeks posts and I hope you like all 15 ( or more ), even though it will take me a week to show them all to you.

The Art of Branding - by Guy Kawasaki - ” Flow with the go. As much as a I love marketing, at the end of the day, customers ultimately determine what your brand means. To a great degree, you take your best shot, and then you see what sticks. ”

Why Doesn’t Pete Townshend Need To Do Promotion ? - Liz Strauss - ” Pete Townshend is a rock star. He doesn’t need promotion. He is a brand. He’s a big idea of his own. He can start something new, and his customers find him. He can ignore all of the rules and ride the interest on the quality music and the top-notch promotion that’s already been done. It’s been compounding year after year in his virtual marketing account. ”

Market To College Students - Devin Reams - ” Seriously, we’re smart people. We notice little gestures like this. The majority of us are loyal to those who treat us well. Coupons are great but we’re not going to go looking for them. You have to hand me the 20% off discount as I’m looking to buy something. ”

An Open Letter To The New Social Marketers - Nedra Weinreich - ” Because bloggers have these things on their minds, not surprisingly, they write about them. But increasingly they are using the term “social marketing” as a catch-all phrase to describe what I would call social network marketing. ”

Does Your Company Truly Matter ? - Spike Jones - ” Companies that truly matter have a competitive advantage. They espouse values we believe in. They invite us to be the person we aspire to be. They move us to dream of making the world a better place to live. And sometimes companies that truly matter do business in a way that leaves us feeling more valued. ”

Business Ideas - The Great Divider - David Daniels - ” Take a close look at your company. Is there a free flow of ideas? Or are only a select few putting them forward. It’s time to open the flow of ideas in your business and take it to the next level. ”

When You Can’t Think Of Anything To Offer, Offer A Discount. Not. - Jim Logan - ” That’s what’s wrong with discounts, they don’t take thought. Anyone can lop 20% off their price. Which make discounts unoriginal. And unoriginal doesn’t attract attention or compel. ”

That’s the first 7 of the 15 submissions. Please come back here for the next 8 days as I feature the other 8 ( and any others that come in here after this post ).

I’m sorry that I had to use the hat to pick 7 of 15, but there was no way to differentiate between the submissions. They were all good and all of them had a nugget of wisdom embedded in them.

I hope that those that are going to be featured over the next 8 days are happy with my methods. I apologize to any of you who I emailed and your post didn’t get drawn, but I will use your post and it will get it’s link love.

Next weeks Carnival of Marketing will be hosted by The Law Marketing Portal and you can contact Larry Bodine over there to submit your posts.

It’s now the week before I host The Carnival of Marketing. Submissions can be sent to me here at this domain.

I’m looking forward to my turn and want to thank Noah Kagan for starting this carnival and a big thanks go out to all who hosted before me and kept it going.

If you’d like to host, visit Noah’s page and sign up !

Please submit before Saturday night at Midnight CST, as that’s when I want to publish my post so it’s online on the 19th.

I can only publish 7 submissions, so if I get 137 entries, I’d like to point my readers toward the other 130 posts in the week that follows my turn.

You submissions will not be in vain…I will send you some link love ! I may only be a PR6, but I’ll be somebody someday !

Let’s get ready to ruuuummmmbbbbbllllleeeeeee !

I’ve been on a business roadtrip and while I was gone, my blog friend Martin hosted the Carnival of Marketing over at Home Office Voice.

Needless to say, I forgot to send him a post before I left. Sorry Martin.

He did a great job of rounding up content for you to read, so click thru and enjoy.

I host The Carnival in 2 weeks, so get those posts ready !

Recently, niche expert and author of Strike It Niche !, Michael Holland took the gloves off.

He had 700 people sitting on the edge of their tele-seats ( I was one of them ) as he revealed secret after secret about how he makes a six-figure income by tapping into different niche markets.

Unfortunately, over 1300 people had to be turned away from the “Niche Marketing Secrets” teleseminar because there simply weren’t enough telephone lines available.

Luckily, the call was recorded.

So, I did a little arm twisting and arranged with Michael to make the teleseminar recording available to you at no cost.

And get this…

Michael is even throwing a just completed special report that contains detailed blueprints for some of the high demand, low competition niche ideas he revealed on the call !

So, make a dash over to the following page now and download your copy of the recording and the special report…

Here’s a reminder, just in case my last post about the free teleseminar this Wednesday (Feb. 1st) didn’t find its way to you.

Brad Fallon and Anthony Blake, are going to put niche expert and author of the Strike It Niche ! ebook, Michael Holland, on the hot seat.

Michael is going to reveal niche marketing secrets that he uses to quietly earn a six-figure income online. Here are some of the things you’ll learn:

- How to find high-profit potential niche markets…

- Why more than 90% of new web sites are doomed from the start and what you can do to avoid this fate…

- Which type of web sites you should be creating ‘Today’ and why…

- The key ingredients to every successful niche business…

- How to get lots of laser targeted traffic to your niche web site…

- And a whole lot more !

You’ll also get the scoop on some actual high demand, low competition niches he’s never shared with anyone.

But Michael has another motive as well. He’s tired of the gurus making it seem like earning money online is complicated. It’s not, if you use the right approach and don’t get sidetracked.

Anyway, Michael can explain what he means a lot better than me. So, hurry over to this url now and reserve your seat on the call now because only a limited number of slots are available….

Here’s the link !