101 Reasons To Never Become A Guru
I could have had several different headlines for this first post of the year. I chose this one so as to be a reminder to me for another year.
I could have used:
Still Don’t Believe You Have To Sell To A 5th Grade Level ?
Money For Nothing
I Sell What You Pay For
Find ‘em, Fool ‘em, Fleece ‘em and Forget ‘em
You see, every year I have to fight off the urge to become a money sponge and suck dollars out of the newbie, internet marketing, hope buying crowd.
A crowd, I might mention, that’s larger than ever before and growing all the time, as more and more countries come online with more uneducated people looking to get rich quick.
For all of you who choose to write about ‘the death of’ articles and posts, the world’s only about 15-20% penetrated with internet service, so there’s massive numbers of people yet to come to this dance.
For 2008, I’ve chosen to, once again, to resist the urge to give in and become a ‘guru‘.
Could I do it ? Easily. Very easily.
Ask anyone who pays for my time to help them refine their online marketing. I could do it, but I won’t, because I like that peaceful, easy feeling ( Eagles reference thrown in for emphasis ) of sleep.
If I gave in to the dark side, I’d never sleep. I like sleep too much to sell it … or my soul.
I took a few minutes to visit a couple of sites/blogs of some ‘gurus’. All I had to do was read some of the comments to turn my stomach and make me swear not to ever regularly market to that crowd.
Wanna see some of them ? Well, rather than link to ‘em, I thought I’d just copy-n-paste a few excerpts to show you what kind of comments/questions the ‘gurus’ have to deal with.
The best part may be the sites they use to link to themselves, such as MoneyBlueprintMaster.com, InternetKingofKnowledge.com, SuccessMastersofAllTime.com and the like. ( Warning: Fictional names made up to show emphasis. Any similarity to your actual domain name is a sad commentary on your domain name selection skills ).
And then ask questions or make comments like the one’s below:
” …you’re either a night owl or a very early riser. I watched this email come in a 2:25 am PT; 5:25 am New York time. You had to have time to make it first ! “
I’m guessing that this poor guy has never heard of an autoresponder and actually believes that the ‘guru’ posted this at 2:25 AM. I don’t know which is sadder, the fact that he was watching email at 2:25 or the lack of knowledge of how an autoresponder works.
” There was a lot of very useful information, and as soon as I get paid on Monday, I’m going to start. I’ve got my own website, and am a member of several affiliate programs (not to mention a hard drive full of e-books!!), but no traffic yet. This may be just what I need to get traffic AND earn some money, too. “
This one really makes me sad. I don’t know if I’m sadder that the poor soul said what she said or that I’m too soft to go and suck all the money out of that market.
” What’s the difference between living your dream and just day dreaming ? “
Okay, this one’s simple. If you have to ask this question, I, nor any other human, could ever help you find the answer. Really.
” I think alot of the “tried and true” methods are no longer effective…especially ….exceedingly long sales copy.
I think people’s lives are much too busy and i believe that they not only resent long sales copy; i believe it gets the exact opposite result of making sales…death valley.
Time is just as valuable to your customer as it is to you. People are tired of being hyped, jerked around, and in general manipulated into purchasing products that they dont need or use.
I believe that people want to be respected with the amount of time that they give you and want to know in a precise way..what you are selling, how it will benefit them to purchase and the purchase price. Stop trying to “out manipulate” them into buying. They either are or they aren’t.
Give them the info..if it is honestly a product that they need, want, will prosper from…they will buy it. “
Five instances of ‘I think’ or ‘I believe’. Not one instance of ‘my testing has shown’ or ‘my research has proven’.
Here’s a really simple key for you - Unless you can prove I’m wrong, don’t bother giving me your opinion of what I said. I don’t have to fight this nearly as much as some bloggers do, but I see way too many comments just like the one above, where the commenter is giving their opinion and thinks that it’s gospel. Test it, prove it, try it. Don’t just say it.
And for, I hope, the last time - It doesn’t matter what you think about long-copy sales letters, it only matters what the market thinks about them. End of discussion.
” This kind of sounds like you are pulling information from the Bible and pushing a religious sect called Jehovah Witnesses. The number 1440 is enough to completely turn me off to your site. That is only 2 zeros away from their mystical number. I am a religious person, but when it comes to anything close to the numbers that sect uses I want nothing to do with it. Too many bad experiences with the group. You should have used a slightly different number. “
Really. This dude was serious. The blogger used 1440, because that’s how many minutes are in our days and this commenter extrapolated it all the way out to la-la land.
Can you imagine having that as part of the readership of your blog ? Well, if you want to deal with that, just market to the newbie-I-wanna-make-money-on-the-internet crowd. They’ll find you, you won’t have to look for them.
” … the last 3 to 4 years i have been testing the market now i am intering the market, your blog fits right in thanks. “
Buddy, if you’ve been studying for 3 to 4 years, I hope it was at a College or University. And the time to ‘inter’ was 3 to 4 years ago.
” I have been working with your material in 2 courses ( names removed to protect the innocent ) - and you continually amaze me with the way your mind works.
The subtle differences (sometimes not so subtle) and altered nuances you place on phrases and words…………
All I can say is, your synaptic connections are even “more numerous than all the grains of sand on earth”.
If this quote is new to anyone - it’s often quoted when referring to the limitless potetiality of the human brain. “
Wow. Synaptic connections more numerous than the grains of sand on the earth ? Lady, if you try to ‘talk’ to your own customers like tha, you haven’t got a chance of selling ‘em anything more than pills to remove the headache you’re gonna give ‘em. Maybe she had drunk in too many of her own words or had never heard herself speak.
” I totally resent the notion of marketers aiming to monopolise as many minutes of my day as they are able to. I already have enough clutter in my email pages from these type of people who have a snowball’s chance in hell of selling me anything. “
Your first problem, my dear, is letting your email inbox be violated by this type of crap. Fix that one first or it won’t matter what other resolutions you make for 2008.
” Between us, the Chinese wise men (and not only them but also today’s physicists) would say that in reality the Earth is not round and the stars are not big because they don’t even exist in their full size due to the fact that our minds can materialize only what we can see, and nobody can see the whole Earth or a whole Star. What we see (like the round earth from space) is an optical illusion. Whatever each one of us sees constitutes one’s own universe and we’re alone in it. Others are just a reflection of us. “
Again, can you imagine having to deal with this in your comments ? Sell to the ‘make-money-on-the-internet- crowd and they’ll flock to you like poor lost sheep.
” I am sorry that I have not replied before as I have been so busy optimizing my site (for google) in order to drive targeted traffic to my site thinking that with an easier way to shop and offering more choice, this would not give anyone, any real reason not to leave without making a purchase. “
Can you feel the sincerity here ? Bless his poor heart. I’ll bet the ‘guru’ lay wake all night wondering why the guy who links to himself as InternetMarketingMasterMoneyMaker.com, or something of that ilk, hadn’t taken time to comment on any of his posts. I know I’d have been Sleepless in Seattle over him.
And then, there’s my personal favorite, The Engineer who wants a complete marketing education/makeover for free, in a comment, regardless of all the one’s for sale and thanks for your time:
” I am impressed by your method of delivering marketing lessons. I am an engineer since 25 years but not a marketing guy and am very much interested to study about Marketing & Sales and your blog has given me this fantastic opportunity. I hope that I have the sequence below right.
1. Fitting in.
2. “Start a Dialog” with our customers.
3. Be part of Customers daily life “Build Relationship”.
4. Find out How the Customer lives their lives?
5. Find out How we can fit-into the Customer’s 1440 minutes of daily life.
6. “Find out what or need the customer Want and we can offer.”
7. Using appropriate “Communications skills” we should “Find a Position in their Clutter”
8. Avoid being seen as clutter, but something that is “Relevant Value to Our Customer”, something they want or need.
9. Clearly define the CVP (Conversation Value Proposition)
10. Communicate your USP (Unique Selling Proposition),
11. That our customers will find “Relevant and Attractive”.
12. “Effectively Communicate our Product or Service benefit” to them.
13. Sales Transaction.For every point given above, my ignorance in Marketing compels me to ask “How to…”
Are there tools to monitor and measure the performance of each step process like it is required with all engineering systems. “
OMG ! He’s not kidding either. I can’t really do that one justice, but it did cure my desire to fleece the flock.
I hereby vow, for at least another year, to not market to these poor souls. ~ Mike
I hope you had as much fun reading this as I did writing it.
My lesson is learned … for at least 12 months anyway !
Teaching Sells: 12 Weeks To A Brighter Future On The Internet
On Wednesday, October 24th, 2007 I downloaded a free report from Teaching Sells.
I also downloaded the audio version and have listened to it 5 times … maybe 6.
I’m also a member of the program and it’s changing my life. If you apply 50% of what’s there, it’ll change yours too.
The key word there, as in all facets of life and business is apply.
If all you’re gonna do is purchase, read and stay on the sidelines, don’t bother. You won’t gain anything by osmosis.
My brain has been on hyperdrive and my infoproduct creation strategy has changed at least 7 times in the ensuing 6 or so weeks.
Thanks Brian. Thanks Tony. Thanks Shane.
You’ve cost me 50 days of fitful sleep and two or three stenographers pads I’ve used for notes. You owe me big time.
Every single time a new email comes and let’s me know another article, video or audio has been added, I dread clicking thru, because I know I’m gonna learn something that will shift my personal paradigm.
Dang it, I’m too old and have sold too much for this to happen. Well over $44 million in personal sales to my credit, in just the last 14 years and these guys are kickin’ my arse !
It just ain’t fair.
So what am I gonna do about it ?
Share the misery, that’s what.
I want to share with you some of the new tricks they’ve taught this old dog, in hopes that you’ll join and share my misery.
Misery loves company.
Here’s some of what you’ll discover, if you’ll apply the slightest amount of effort:
In the How To Create Content That Sells course:
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The 10 reasons people will pay for content
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What happens when creativity and content collide
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Where the sweet spot really is in selling information
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Content development methodologies that actually work
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How to structure your business to produce profits
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Which came first - the learner or the teacher ?
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How to structure your offer to almost guarantee success
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How to write learning objectives that work
In the How To Effectively Market Interactive Learning Environments course:
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How to find a market that’s looking to learn and will pay to do so
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7 ways to discover exactly what that market wants to learn
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6 proven ways to uniquely position yourself for success
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How to maximize the fees you can charge for instruction
In the How To Create Killer Multimedia Content with Quick and Easy Tools course:
Shane gives you tips, tricks, tactics, tools and makes you want to learn everything about Camtasia and PowerPoint.
So far, he’s created 11 tutorials and given me about 137 ideas about how to make my content more interesting, more likely to be absorbed and more valuable, as in how much I can charge for it.
If you can’t take your own personal content, experiences and skills and make them salable after watching these tutorials, well, I can’t believe you can’t, so I’ll just drop it there.
And if you can’t take some content that you can easily acquire, as in PLR and make it unique and more valuable, after watching these tutorials, well, there’s no reason you can’t, so we’ll stop there.
In the Seven Profitable Business Models for Interactive Content Developers course:
You know I like simple, so I’ll simply say that if you can’t find at least one business model, out of these seven, that you like and can make work for you, send me an email and I’ll try my hardest to design one for you.
The good part about this is, I know you’ll find one, because I’ve already read these and really like every, single one of them, but especially like two of them enough to switch my whole model to accommodate the strategies involved and model my strategy for 2008 after them.
In the Blueprint for Building Membership Sites with Open Source and Low-Cost Software course:
Because the software you choose and use will determine the height to which you can ascend, you need to make sure, beyond all shadow of a doubt, that you’re making the right decision when you plan your sites architecture.
Thankfully, the instructors behind Teaching Sells have created a step-by-step, detailed, precise blueprint using low-cost and open source components.
In actuality, this course is based exactly on the model they currently use to create membership sites.
The only exception being they’ve already made all the mistakes and removed them from their model to save you time, expense and frustration.
Even if you won’t be doing the webmastering of your sites, you can use the documentation and model by handing it off to an affordable web developer and save a boatload of money.
So there you have it. My thoughts after the short time frame I’ve been a member. I can only dream about what my life will be like after 12 months following the Teaching Sells advice that I hear in my sleep, see in my dreams, stare at in disbelief and wonder how they got so smart without me coaching them along 
I’ve long wondered about a certain piece of affiliate program software, PostAffiliatePro. I just finished viewing a video that gave me a great overview of the software, compared it to another affiliate software I’d never heard of and then they challenged me to go try them out, as each has a demo available.
And the next video in this series is about Amember, a popular piece of membership site software that we use for a golf membership site, but probably don’t use to the fullest. I’m betting though that after the Teaching Sells team breaks it down for me and I use the knowledge of all the members in the forum, we’ll earn our Masters degree in Amember.
PS - Did I mention that they found and use a couple of very unique pieces of software that I’m in the process of buying and using to explode the sales of several ecourses that I have in my collection ?
These two pieces, out a suite of tools, will take you from just one of the masses to the king of your clan in a very, very short period of time. Like 2-3 weeks at most.
What are they ?
Let’s make a deal.
You click the banner, join the Teaching Sells community and try ‘em out and if you don’t agree, ask for a refund, after all, there’s a 100% money back guarantee.
If you do join and if you’re still a member after the initial 3 months, I’ll give you an hour of my consulting time.
I’ll help you with any part of the process that you feel like you need help with.
Sales ? I’m at least a wee bit familiar with the subject.
Where to find super affiliates to fill your shopping cart with buyers ? I’ll show you the piece of software I use to find authority sites - people that can send you enough paying members to make all your dreams come true.
Infoproduct creation ? I’ve got profits coming in from at least 20 niches, as we speak and have ghost writers and content developers adding to my arsenal every month.
I’ll show you a proprietary and unique way to take a PLR product, use it for a bribe, find out what problems exist in a market and how to sell ‘em a solution, create the product, create a list of buyers and get paid to do all of it. Sweet.
How may people can create a product, create a list of buyers and get paid to do it ?
Not many. I can. I do and if you try out Teaching Sells, using my affiliate link, I’ll let you in on a teleseminar where I’ll teach you how to do it.
Deal ?
Click the Teaching Sells banner to accept the offer and begin your journey towards success, if you don’t mind using my affiliate link and click this link if you want to go check it out sans affiliate link .
Rockin’ Citizen Marketing by National Guard
Have you been to a movie lately and seen the promo by the National Guard ?
If not, prepare to be rocked by Three Doors Down and Citizen Soldier.
I’ve been twice in the last 7 days, Hitman and August Rush and both times I got the extreme pleasure of being as entertained by this promo as by the movie.
Three Doors Down, who also rocked my world with Kryptonite, one of my all-time favorite songs, was a great choice for this song and if I weren’t almost 45 ( January ‘08 ) and if I hadn’t already done my 6 years, I’d be down at a recruiter tomorrow signing up for duty.
The National Guard has come up with the best recruiting tool I’ve ever seen and I’ve been watching military marketing since the day I joined in January of ‘81.
Army Strong was good, this is better.
This is real citizen marketing, by real citizens, to real citizens, for real citizens.
Beowulf Style Marketing
Beowulf is a marketer’s dream come true. Or a nightmare.
I’m not sure which.
First off, you have a classic product being re-released in new clothes.
Or lack thereof, in the case of the Angelina Jolie inspired avatar and quite often the image inspired by, but not fleshed out enough to be, Ray Winstone and too fleshed out in the case of Anthony Hopkins’ King Hrothgar.
Let’s start with a perfectly fine product, the original Beowulf. I never read it, so it must have been too deep for my shallow little mind.
A fourteen hundred year-old poem brought up to standard with 2007’s technology is much more suited for me than a dusty old book.
Too bad the technology chosen was not as viewable as say, ‘300′ was, in my opinion.
But that’s where the marketing comes in.
You have a cartoonish technology that’s a bit better than your usual Scooby Doo cartoons of my childhood, but still inferior to the CGI used for ‘300′.
What do you do to attract prospects ?
What do you do to turn those prospects into paying customers ?
Duh ! Do what works, of course. Use a naked avatar of Angelina Jolie and make sure it’s got more meat on it than the actual prototype does.
I’ve seen the covers of People magazine waiting in line at the grocery store. And I’ve seen Beowulf.
The avatar is fleshed out WAY, WAY better than the prototype. The actual Angelina could take some hints from the movies and get rid of some of those bones that stick out at odd angles and those veins that are too close to the surface from the lack of meat on said bones.
The next bit of marketing genius is to take your hero, who has no thought of going the Spartan and steroid route and give him a six pack-o-abs thru the wonders of cartoons and animation.
The fact that they never showed him in full regalia gives more creedence to the steroid accusation. Even does it’s dirty deed to cartoon figures, I guess.
Beowulf has another, more important, quality to him that we as marketers need to be aware of.
He never missed a chance to expand upon his legend, his product, it’s brand, it’s uses and it’s features. He was a copywriter’s dream come tru and a bullet point per minute kind of guy.
As a marketer, I loved the dude.
As a matter of fact, he was the ultimate PR guy from start to finish.
Write it down - Never miss a chance to tell the world how good your product is.
Never be scared to build it’s reputation to the fullest and shout it’s effectiveness at the top of your lungs.
If you don’t, nobody will do it for you. Unless you happen to hang out with your own team of citizen evangelists, here called his crew.
And if you can enlist a naked Angelina Jolie to help you promote it, you might have a product fit for a King or maybe, if you live long enough to say what you should have said a long time ago…a Queen.
Beowulf - Gotta love his marketing team and the movie’s good too.
I Hate Myself For Loving Long Copy
My buddy Brian Clark over at Copyblogger is the reigning king of Rockstar marketing posts and I sure don’t want to start a war of words with such a skilled warrior, but I feel like somebody has to at least give him a run for his money.
Over the last few weeks, while designing a campaign for a golf related product, I’ve lost some sleep waiting for the right words to make their way into my brain, down thru my fingers and on the screen.
Then, while riding down a lonely highway, listening to The Big ’80’s on my Sirius Satellitle Radio, I heard Joan Jett’s version of I Hate Myself For Loving You and, as I sometimes do, I tried to quickly write a new version of the song, before my ADD kicks in and I’m off doing and thinking something else.
Below is what I came up with. After you read this, click thru to one of Brian’s many posts that compare long and short copy.
Then, try to write some great Celebrity Marketing Posts and see if we can knock The King off his pedestal.
I Hate Myself For Loving Long Copy
Midnight gettin’ uptight, got long-copy to write
I should be done, now it’s quarter to two
I know I’m hangin’ but I got rent that’s due
Hey Jack it’s a fact, they’re talkin’ on blogs
I turn my back and they’re puttin’ you down
I’m not really jealous don’t like lookin’ like a clown
So write long-copy every night and day
You’ll make more sales and make your bills go away
I hate myself for loving long-copy
But I can’t break free from the the things it’ll do
I wanna walk but I run back to you that’s why
I hate myself for loving long-copy
Daylight spent the night writin’ you
I’ve been dreamin’ ’bout the convertin’ you’ll do
I won’t be angry ’bout the hell you put me through
Hey words betcha you can treat me right
I just know I was writin’ all night
I wanna see ‘em beggin’, say pay me just for spite
I hate myself for loving long-copy
But I can’t break free from the the things it’ll do
I wanna walk but I run back to you, that’s why
I hate myself for loving long-copy
If You Market On The ‘Net, You Need Sonic Toolkit
If you don’t need to promote anything on the ‘net, you can skip the rest of this post.
Sometimes I get emails that ask me about some of the resources we use to help us operate, promote and maintain 50+ websites and blogs.
How do you build lists ? How do you run Ask-type campaigns ? How do you add audio to websites ? How do you add video ? How do you test and track ? How did you cloak your affiliate links ? And many more.
Well, the truth is, many, many moons ago, I was introduced to Jay Jennings (shown above)and he’s always provided me with the exact same tools he uses in his own marketing ventures, so I haven’t had to shop around very often.
And when someone else has something great, but WAY overpriced, Jay can usually code/program up a tool that will enable us to do the same thing … only for less money.
Now days, Jay has gone the way of the membership site model, so I jumped on board as soon as he sent me the email.
Why would I join a site that has the same tools I already own most of ? Simple. You just know he’s going to make sure those tools stay updated first, because he wants those members to stay subscribed, so he can stay in the wilds of Alaska and code like a demon in the wilderness !
And besides, what the heck is $14.95 a month added on my Visa bill. I just got back from taking my wife to Starbucks and spent that much !
Here’s the deal. Jay has taken a slew of internet marketing tools and has packaged several of them together in one membership site called Sonic Toolkit.
The first three tools are Sonic Memo Express, which is just about the fastest and easiest way to get streaming mp3’s on your web site or blog - Sonic Syndicator, which lets even non-geeky people use RSS feeds on their site (it’s even attached to a database of tens of thousands of articles you can use) and Sonic Flycatcher, which (despite the funky name) is one of the fastest ways to do market research for any niche. It can also be used to generate content for blogs, ebooks, info products, etc., which is what we quietly do with PPC ads and this simple little tool.
Here’s the slickest thing about the Sonic Tookit site. Jay’s adding new tools on a regular basis and every three tools he adds, the price goes up … except for those who’re “grandfathered” in.
Whatever the price is when you join, that’s what you pay for the entire time you’re a subscriber … no matter how many tools he adds.
I personally think Sonic Toolkit is a “must have” for any internet marketer who wants to increase the conversions and drive more traffic to their website or blog.
I’m hoping you see the value and that there’s no way to lose and get you in before the price goes up. He emailed me today and said he has 2 of the three new tools ready to add, so you need to hurry over and join before he gets the 6th tool ready.
Besides the first three, Sonic Memo Express, Sonic Flycatcher and Sonic Syndicator, he’s got the 4th tool (Sonic Flix) coming out of “open beta” in a couple days and the latest tool, Sonic Test & Track (split testing and ad/link tracking) is in “closed beta” (only certain people get access to it) right now and will probably be opened up later this week.
Like I said, that means he’s ONE new tool away from the next price increase. When he adds the 6th tool, he’ll be increasing the price from $14.95 per month to $19.95 and, of course, if you’re in before the price goes up, you don’t EVER pay a higher price, you lock in your price no matter how many new tools are added.
Think about it. It’s $14.95 to join and see if these tools can help you market your blog, your site, your service or your product more effectively, more efficiently or more economically. Surely you can see the value in giving it a try.
Click thru to Sonic Toolkit and give it a try. Simple, huh ?
Here’s a video, if you need more info:
Simplenomics Makes AdAge Power150
Woohoo ! The new AdAge Power 150 rankings was unveiled and I’m still in the top 150, coming in currently at No. 129.
I’m probably going to have to post more often, post more audio and find someone to help me scarf some big-time links to rise up to my goal of being in the top 50, but at least I have plenty of room to grow.
As for the audio portion, I’m working on it and will have a couple of mp3’s from webcasts up soon.
That and my podcasts, which are soon to be, may help me climb the ranks a bit.
As for posting more, that’s not too likely as everything else I do in life makes money EXCEPT this blog, which is mostly a way to vent to, teach and tantalize you.
BTW - Thanks for reading and if you’re not an RSS subscriber, maybe you could do that today and that might help my rankings.
If You’re Cheap, Please Don’t Advertise It Like This
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Even when I stop for gas, I sometimes find a marketing lesson.
A couple of days ago, I saw this piece of fantastic marketing stopped a few gas pumps away.
I edited out the phone number so that the innocent victims won’t be harmed … any more than my opinion will hurt anyone, which couldn’t be much, since I didn’t pay much for it.
The photo above seems innocent enough, marketing wise, but wait til you see the next piece-o-work:
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Why ? Why do you do it all for hardly nothing at all ?
Why ? Why is your marketing mantra -” We’re the cheapest and least profitable people out there, so don’t expect much from us. ”
Why ? Why would you even bother, if this is all you got ?
Would you hire the blatantly cheapest service provider out there ?
Do you want the cheapest eye doctor ? The cheapest surgeon ? The cheapest oncologist ?
I don’t. I want the best, not the cheapest.
Try this one: Quality Painting - We do it better than anyone.
Or this: Above & Beyond Painting - We exceed your expectations !
Or even: The Best Damn Painters In Town - Need We Say More ?
Feel free to use those with no royalties. My garage does need a coat of paint though. Hmmm…..
Image Is Everything
Remember when Andre looked like this and Canon used him to hawk their cameras ?
The marketing mantra was - Image Is Everything.
Well, in a way, in marketing, it is.
Pro atheletes, like Michael Vick, who was just federally indicted on charges of participating in dogfighting, need to wake up and smell the dollars that they’re losing for themselves, their teams and their sport.
Look at the hooligans who play hockey. How many do you see with endorsements contracts that dwarf their salaries ?
None.
Look at Mr. Clean, Peyton Manning. Super Bowl Hero … finally. King of endosements and commercials ? Always. Even before the victory in the Suer Bowl.
Why ? Because image is everything.
The newly charged commissioner of the NFL is catching on and suspending the idiots who damage his league. Finally.
The baseball commissioner waited and waited and waited and now his league needs the feds to start interviewing his players.
Ol’ Peter Ueberroth was the last decnt commissioner, IMHO.
Bud’s a dud, as far as I’m concerned, because he let baseball go to waste.
Why do I say that ? Because image is everything and he let baseball’s image get to the point where he won’t even attend the game when his new Home Run King is born.
That’s sad.
Why ? Because image is everything.
The New Rules Of Marketing And PR
What could I possibly say about this book that someone hasn’t already said better ?
Could I say it better than Debbie Weil did on her blog ? Probably not.
Could I do a better job than Brian Carroll who snagged David for an interview ? Probably not.
Could I say anything that these reviewers on Amazon haven’t thought of ? Probably not.
Can I add anything to the very well written review by Brad Shorr ? Not a thing.
Could I say it better than Barry Graubart ? Not likely.
Even Steve Johnson said all that needed to be said in his short, sweet, to the point review.
Joe Wikert went above and beyond in his well written review.
After all of these well thought out posts, why would I even attempt to add to this conversation ?
Because David’s new book is just that damn good and after seeing the marketing and PR strategies of about 100 businesses just this month alone, I can safely say every one of them need this info more than they need to waste another dollar on a stupid, senseless, untrackable, unprofitable ad campaign.
I’ll point out one actionable strategy almost every business oriented website needs right now - read the chapter 15 and implement a, or a new, Online Media Room today. Not next week. Today.
Thanks for the book David. I wish I could say something that hasn’t been said, but when your book’s this good, all the great reviews get written very quickly.
I highly recommend you visit David’s blog, download any and all free ebooks and then go buy every print book he ever writes and subscribe to his RSS feed.
