From the category archives:

Marketing Simplified

Word of Mouth Webinar by Zuberance

by Mike Sigers on June 22, 2009

Zuberance is a “Word of Mouth” marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales.
They’re putting on a webinar @ 11 AM PST on June 24 on how B2B companies can harness the power of WOM.
Here’s a link to the webinar [...]

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Who Knew Fazoli’s Knew Marketing?

by Mike Sigers on June 8, 2009

I hadn’t been in a Fazoli’s in a long time, but I’m gonna go back real soon for more marketing lessons.
Who knew Fazoli’s was a marketing hotbed?
The beautiful and brainy part of my life and I stopped in a Fazoli’s at the end of the weekend and the young marketer behind the counter actually upsold [...]

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Is Your Mail Memorable? If Not, Try This

by Mike Sigers on June 5, 2009

Chocolate covered grasshoppers?!
Are you kidding me? I loves me some chocolate, but…
So now you know how I felt when I open the FedEx package to find exactly what you see in the photo.
Why? Who? What in the heck?
All of those questions ran thru my mind, til I went to their website and saw that [...]

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I’m on Twitter!

by Mike Sigers on April 26, 2009

Okay, okay. I gave in.
I’m there. Come follow me and I’ll try to give out as much, if not more, great sales, marketing and success advice as humanly possible.
If history is any indication, I’ll go hogass wild for a short time and then taper off to a manageable level of interaction, so follow me now [...]

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Why Ideas Suck

by Mike Sigers on March 24, 2009

Nice title to this article, don’t you think?
My blog friend Rob Schultz sent me an email that was similar a couple of weeks ago and I asked him to turn it into a full-fledged guest post.
As you read it, I hope you’ll realize that ideas and creativity aren’t always good. In fact, most of the [...]

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