Car Ads Prove Buyers Want Steak, Not Sizzle
As I was perusing the NYTimes online this morning, I came across a story that kinda disproves Elmer Wheeler’s saying from 1936 - ” Sell the sizzle, not the steak. ” Or was it, ” The cow’s don’t sell the steak, the sizzle does. ” ?
Either way, it may sell steak, but it ain’t selling cars.
In an article titled Car Ads Sell Sizzle. Drivers Don’t Buy It, Marv Salter goes on to show that Mercury’s ads aren’t helping them gain ground on the top-selling Camry, of which I’m a multiple time owner.
The Mercury ads seem to try to use a sexy actress to “sell” you on their product. That tactic doesn’t really work, does it ?
It just might, as that post I referenced has been my number one most viewed each and every month since I wrote it.
I apologize if you have to, but don’t want to subscribe to see that article. I’ve been a subscriber for many, many years and it hasn’t hurt me yet, so don’t be paranoid, go ahead and join. They want to serve up content and info to you. They love you. Don’t be afraid.
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You have been tagged for The Personal Development List. I would love for you to participate.
Too big of a list for me to spend time, but thanks for the offer.