by Mike Sigers on June 22, 2009
Zuberance is a “Word of Mouth” marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales.
They’re putting on a webinar @ 11 AM PST on June 24 on how B2B companies can harness the power of WOM.
Here’s a link to the webinar [...]
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by Mike Sigers on June 22, 2009
I’m reading a NYTimes article that’s letting me know that, since times are bad, Hyatt has decided to finally value their customers and do business like the rest of us have been doing it for several decades.
I’m not that impressed, especially since it took a downturn in the economy to force them to use this [...]
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by Mike Sigers on June 21, 2009
It’s 10:00 PM on a Saturday night. My wife needs some yogurt to go with some blackberries and strawberries she bought.
I head down the road, into town, towards my local Kroger. It’s a 60 second drive.
I walk straight to the dairy section, grab some organic vanilla yogurt and head staright for the Express Lane…except, it’s [...]
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by Mike Sigers on June 9, 2009
The basis of this post, the backbone, as it were, is a simply tremendous post, written by Brian Clark, of Copyblogger.com fame.
The minute I read his post, I saw another post inside of it, a sales-related post, screaming at me to set it free.
Not that there was anything that his post was lacking, we just [...]
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by Mike Sigers on June 8, 2009
I hadn’t been in a Fazoli’s in a long time, but I’m gonna go back real soon for more marketing lessons.
Who knew Fazoli’s was a marketing hotbed?
The beautiful and brainy part of my life and I stopped in a Fazoli’s at the end of the weekend and the young marketer behind the counter actually upsold [...]
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