by Mike Sigers on November 23, 2008
The December edition of Success magazine has “several” great articles, but the one about Rachael Ray grabbed my attention for several reasons.
Love her or hate her, she’s doing what she loves and is getting paid to do it. That’s success.
Let’s look a bit further into the lessons, tips and insights that Rachael brought to us [...]
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by Mike Sigers on October 26, 2008
Unless you’re website/blog is just a hobby, you’d like higher conversion rates on your calls to action.
Whether it’s to subscribe to your ezine, your RSS feed or your podcast, you’d like to get as many visitors as possible to click thru and complete the “sale”.
Me too.
While riding across the western third of Tennessee a couple [...]
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by Mike Sigers on October 20, 2008
My friend Bill Caskey and his team have done it again.
Not only do they have the best sales related podcast on the planet, not only do they have a great blog, but now they’ve created the Leadership Institute of Indianapolis and a new blog, Leadership Insights to go along with it.
Do me a favor, do [...]
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by Mike Sigers on October 19, 2008
If you’ve been watching the MLB ALCS, you’ve had to be impressed with one thing the Rays do as well as anyone out there:
They swing for the fences.
If you’re gonna play, you might as well play hard.
If you’re gonna swing, you might as well swing hard.
They might not be the biggest name out there, but [...]
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by Mike Sigers on October 19, 2008
For those about to blog, about to sell, about to work, about to live, we salute you.
Brian Johnson, lead singer of AC/DC since I was a wee lad, was interviewed in the USA WEEKEND section of my Sunday paper.
He gave away their secret, which happens to also be a marketing secret, a product creation secret [...]
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