Comments on: Are Banks Wising Up ? http://www.simplenomics.com/are-banks-wising-up/ Sales, Marketing and Customer Service Strategies Tue, 09 Mar 2010 08:13:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mike Sigers http://www.simplenomics.com/are-banks-wising-up/comment-page-1/#comment-6862 Mike Sigers Wed, 02 Aug 2006 00:00:11 +0000 http://simplenomics.com/are-banks-wising-up/#comment-6862 I agree with you Brandon, but it's hard to believe that they actually do know that it's easier to upsell or resell an existing customer. I think the average business person doesn't really have a clue about the goldmine in their current customers. They've been brainwashed into believing that they need new customers every day or they'll go under. Most businesses have enough customers, but not enough sales accumen to take advantage of the situation. I agree with you Brandon, but it’s hard to believe that they actually do know that it’s easier to upsell or resell an existing customer.

I think the average business person doesn’t really have a clue about the goldmine in their current customers.

They’ve been brainwashed into believing that they need new customers every day or they’ll go under.

Most businesses have enough customers, but not enough sales accumen to take advantage of the situation.

]]> By: brandon http://www.simplenomics.com/are-banks-wising-up/comment-page-1/#comment-6857 brandon Tue, 01 Aug 2006 21:16:40 +0000 http://simplenomics.com/are-banks-wising-up/#comment-6857 Hey Mike, To me the shame here isn't the loyalty factor. It's that every business person knows it's easier to upsell an existing customer. Easier and cheaper. Period. From that standpoint I'm constantly surprised at these initiatives. But get a GROUP of marketing folks in one room and the aroma of new customers hypnotizes. As a consumer you can't expect loyalty anymore. Hey Mike,

To me the shame here isn’t the loyalty factor. It’s that every business person knows it’s easier to upsell an existing customer. Easier and cheaper. Period. From that standpoint I’m constantly surprised at these initiatives.

But get a GROUP of marketing folks in one room and the aroma of new customers hypnotizes.

As a consumer you can’t expect loyalty anymore.

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