Back on June 1st, I wrote about the marketing genius of Meat Loaf.
Today while listening to my Sirius satellite radio I heard another song from Meat Loaf and it made me think of something I’d heard on a teleseminar replay that was in my iPod.
On the 1977 album, Bat Out of Hell, Meat Loaf recorded a Jim Steinman ( I think ) song, Two Out Of Three Ain’t Bad.
I remember it well ( I think ), because I was a 14 year-old disc jockey for a fledgling high school radio station.
Bat Out of Hell was one of the greatest ( I think ) rock albums of all-time and Meat Loaf surely didn’t know at the time that he was giving us some marketing advice, albeit “badvice”, which is how I refer to marketing advice that’s less than ideal.
If your prospective customer or client feels that he/she:
” …wants you and needs you, but there ain’t no way I’m ever gonna love you… “
You don’t have much chance at long-term sales success, because unless you find a way to get the real truth in your communications with your client or customer, you’ll spend way too much time looking for ( sales ) love in all the wrong places and spend way too much time looking at too many faces ( my apologies to Johnny Lee ).
Back to the teleseminar replay that started all of this … before I start singing and ruin this post.
A caller said his prospect loved him ( and his product ) and needed him ( and his product ), but the prospect said “ … there ain’t no way I’m ever gonna buy it. ”
Do you ever get this from a prospective client or customer ?
THEM: We love it ! We need it !
YOU: Great ! When would you like me to deliver and how many ?
THEM: Oh. We can’t buy it right now. Maybe in 6 months. Thanks. See you soon. Stop by anytime.
What just happened there ? You got hosed … by yourself.
You didn’t ask the right questions, you didn’t hold out for the truth and the “key words” you thought you heard didn’t imply the right intent.
Keywords for people who try to use them for Pay Per Click ads can be very misleading, unless you understand the intent of the person who types it into a search engine. But that’s another post for another time.
So unless you want to be served up a big ol’ helping of two out of three ain’t bad loaf, make sure you get the real truth out of your communication with your client or customer.
Wanna know how to do that ?
Well I guess I’d better get some help with that one and interview an expert.
Stay tuned, subscribe to the RSS Feed or Bookmark this bad boy of a blog and I’ll get you a big ol’ dose of expert pie as soon as I can.
- The Marketing Genius of Meat Loaf Meat Loaf never just sang a song. He held musical...
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