Recently Brian Clark, of Copyblogger.com fame, used Aristotle as a reference in one of his posts.
I took that as a direct challenge to one-up him by using one of Aristotle’s pupils as a reference here on my blog.
I just read of an old salesman who used Alexander the Great as his role model. That was definitely a first for me, but at least I found a way to one-up ol’ Aristotle.
Why would a salesman use Alexander the Great as a role model ? Why not Henry Ford ? Andrew Carnegie ? Charles Schwab ? King Gillette ? Damned if I knew, but I wanted to find out.
Seems that he used AtG ( Alexander the Great ) for several reasons.
1) He was resourceful - remember the story of the Gordian Knot ?
Nobody could untie it. Even though he was just a kid at the time, AtG took a crack at it. When he couldn’t untie it, he whipped out his sword and cut thru it. Simple enough. That’s the kind of initiative and decisive thinking your salesforce needs.
2) Then there’s the story of Bucephalus - Nobody could ride this legendary stallion because he was afraid of the shadows.
So what did AtG do ? Rode the fiery stallion into the sun, of course. Simple enough. That’s the kind of salesforce you need … unafraid and without doubt.
Doubt is a sales killer.
I never have a doubt that I’m going to make the sale.
Do I always get my sale ? Of course not. But it’s not because of unbelief. I try to portray confidence to the prospect and hope it makes them feel safe about the purchase.
Dont’ be afraid of the shadows. Ride into the sun and make more sales than you ever have.
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