About

“Just because it’s common sense doesn’t mean it’s common practice.”

There. I said it out loud.

You’ve thought it. I’ve thought it.

This site is dedicated to carrying on the art and science of using simple common sense when you sell, market and advertise, which was very prevalent before common sense disappeared from everyday life.

This was before the world was overcome with pseudo-educated, buzzword using bluffers posing as marketers.

This site is operated by Mike Sigers. Mike lives in western Kentucky and makes his living as a sales and marketing consultant. He has personally accounted for just over $49.75 million in sales over the last 14 years. And he’s done it all very simply, using tried, true and tested techniques and tactics that are no different than when they were used by those that invented direct marketing early in the last century.

Some of the companies that Mike has worked with include tire manufacturers, whole bean coffee producers, washer and dryer manufacturers, golf equipment manufacturers and multiple companies that produce concrete, concrete specialties, concrete masonry units, clay brick and manufactured stone.

Don't miss a thing! Subscribe to our RSS Feed or sign up for our e-mail updates (in the sidebar). To leave a comment, click on the post title, then scroll down to the bottom. Thanks!