About

“Just because it’s common sense doesn’t mean it’s common practice.”

There. I said it out loud.

You’ve thought it. I’ve thought it.

This site is dedicated to carrying on the art and science of using simple common sense when you sell, market and advertise, which was very prevalent before it disappeared from everyday life.

This was before the world was overcome with pseudo-educated, buzzword using bluffers posing as marketers.

This site is operated by Mike Sigers. Mike lives in western Kentucky and makes his living as a sales and marketing consultant. He has personally accounted for just over $47.73 million in sales over the last 14 years. And he’s done it all very simply, using tried, true and tested techniques that are no different than when they were first given names early in this century.

Some of the companies that Mike has worked with include, Goodyear Tire & Rubber Co., Millstone Coffee, Frigidaire and several golf equipment manufacturers, along with several companies that produce concrete, concrete specialties, concrete masonry units, brick and manufactured stone.