A Smile Is Worth $40,000,000

There have been millions of poems and other wise words written over the eons about smiles. Far too many salespeople have never read any of them.

I walked up to a foreman on a jobsite today and the first thing he said was something about me smiling every single time I walk up to him.

Why wouldn’t I smile ? I’m outside, the sun’s shining, there’s material I sold all over that construction site and that contractor always pays his bills.

I even met a new subcontractor on that jobsite today. I walked up to him, with a smile, and said,

” You know, he’s right (referring to the foreman), you ARE bigger AND uglier than I am ! “

Now, if you can walk up to a rather large, rather ugly masonry contractor ( bricklayer ) and say that as the first words he ever hears you speak and not get hit, you know a smile must be powerful.

In fact, it made him smile rather broadly.

Here’s the best part - I wanted him to switch his favorite brand of mortar to one that I needed to push a little of and he agreed instantly, because of that smile.

The man uses one brand of mortar every day of his life and instantly agrees to switch, just to help a guy who walked up and insulted him … with a smile.

‘Nuff said.

Now go sell something with a smile

PS - Where’d the $40,000,000 in the title come from ? That’s how much product I can prove I’ve sold since ‘94. I don’t have records before that.

PS X 2 - I noticed the Related Posts have a couple of references to the worth of this blog. I went to that little generators homepage and I’m now worth over $50K … up over $40K in a year. I’ll take it in cash or PayPal.