I’m just finishing reading The Irresistable Offer, written by Mark Joyner. It recently made the list of Copywriting Books You Should Buy, over at Copyblogger.com. That post, as of this writing had gathered in 21 comments, so it was a tremendous success in my book.
Brian and I debated the addition of the book to his list. Both of us had good points.
I still don’t think it belongs, but it’s up against classic books from marketing legends. Marketing mentors and sales legends, if you will.
Mark Joyner’s a great internet marketer, but I’m not sure he belongs with the others on the list.
The book mentions Domino’s Pizza ( are they still around ? ) WAY TOO many times. It’s full of one sentence paragraphs and double line spacing.
Looks like some of my blog posts !
However, the book definitely has some merits and is worth reading, if only for Appendix’s A & B, Selling Yourself In 3 Seconds Or Less and A Note To Salesmen.
The info contained there is some of the same keys that I’ve placed emphasis on in my soon to be released ebook that deals with getting people to say yes to your sales messages.
I’m in edit number two. One more after this, a little formatting and then an ecover and download page before I turn it loose on the world.
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{ 6 comments… read them below or add one }
All the best on the eBook, Mike.
I didn’t know you had an ebook working Mike. Cool!
And yes… Dominos is still around. You’ve got to give credit to an offer that recognized that people will choose fast and dependable over good when it comes to pizza, and it’s that type of insight into actual consumer behavior (as opposed to what the company thinks is the appropriate way people should think or act) that makes the example such a good one.
I’ve actually had around 10 ebooks going at any given time.
They’re in differnet stages of completion. I’m now taking action on them… one at a time … until I complete one and then work on the next.
I feel rather like I have ADD or too many ideas, which could be the same thing !
I’ll have to give it up to you Brian, that’s an excellent point.
I guess what you’re saying is that we should let the customers desires be our guide ?
Novel concept. Think it’ll ever catch on ?
BTW – Thanks Martin.
Mike,
I actually have this book queued up at Audible. I just read (out of order) his follow up book, The Great Formula, which I thought was overflowing with great Internet marketing ideas.
Not to say it’s a good copywriting book–it’s not–but if you thought you got some good ideas out of Irresistable, you should check out the follow up.
Rich, half the battle in copywriting for entrepreneurs is knowing the “what” before you can get to “how” the “what” is conveyed. That’s what this book gives insight into.
I think my own business model is getting in the way on this one.
Thanks for the insight, Rich.
Hey Brian, I’m guessing that we just don’t agree what the book was about. I don’t see it as a copywriting book, I see it as how to formulate an offer. The word copywriting is not even used in a chapter heading.
Good thing is we don’t have to either one of us be right or wrong.
That’s the good thing about books/content/articles/posts, you get what you can and I get what I can. Win-win.