I’m just finishing reading The Irresistable Offer, written by Mark Joyner. It recently made the list of Copywriting Books You Should Buy, over at Copyblogger.com. That post, as of this writing had gathered in 21 comments, so it was a tremendous success in my book.
Brian and I debated the addition of the book to his list. Both of us had good points.
I still don’t think it belongs, but it’s up against classic books from marketing legends. Marketing mentors and sales legends, if you will.
Mark Joyner’s a great internet marketer, but I’m not sure he belongs with the others on the list.
The book mentions Domino’s Pizza ( are they still around ? ) WAY TOO many times. It’s full of one sentence paragraphs and double line spacing.
Looks like some of my blog posts !
However, the book definitely has some merits and is worth reading, if only for Appendix’s A & B, Selling Yourself In 3 Seconds Or Less and A Note To Salesmen.
The info contained there is some of the same keys that I’ve placed emphasis on in my soon to be released ebook that deals with getting people to say yes to your sales messages.
I’m in edit number two. One more after this, a little formatting and then an ecover and download page before I turn it loose on the world.
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