From the monthly archives:

July 2007

Podcasting In About An Hour Webcast

by Mike Sigers on July 29, 2007

After my review of “Podcasting In About An Hour” and the follow up post, a reader asked if I was going to do a webcast like I had previously done here and here.
As is usual around here, your wish is sometimes my command, so on Thursday August 2nd, at 5 PM EST, Jay [...]

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Even when I stop for gas, I sometimes find a marketing lesson.
A couple of days ago, I saw this piece of fantastic marketing stopped a few gas pumps away.
I edited out the phone number so that the innocent victims won’t be harmed … any more than my opinion will hurt anyone, which couldn’t be much, [...]

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The great advice the headline refers to is the last sentence in this post.
In between is some other great advice and some opinion all rolled into one dynamic, super blog post !
For those of you unfamiliar with the world of “internet marketers“, there’s at least one good newsletter out there.
I’ve been a subscriber of this [...]

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Image Is Everything

by Mike Sigers on July 17, 2007

Remember when Andre looked like this and Canon used him to hawk their cameras ?
The marketing mantra was – Image Is Everything.
Well, in a way, in marketing, it is.

Pro atheletes, like Michael Vick, who was just federally indicted on charges of participating in dogfighting, need to wake up and smell the dollars that they’re losing [...]

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Don’t Make This Mistake With Your Sales Force

by Mike Sigers on July 16, 2007

Okay, I admit it, I kinda started it, but I’d like to end it.
I get a beaucoup of emails every, single day wanting to know what a great theme would be for their sales force.
I can’t tell you that, without an intimate ( paid, long-term ) relationship with your company.
If I could do that, thru [...]

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