From the monthly archives:
If you haven’t seen it yet, here’s a great book to buy to help you become the White Paper Czar.
Michael Stelzner, who also writes a blog called Writing White Papers, has created THE resource for anyone who wants to learn about these 9 key topics :
1) The marketing power of white papers: How can a [...]
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We’ve all heard it before, but I’m going to make it an official part of this blogs archives.
The sure way to more sales is to simply :
P – Identify your prospects problem. You need to know exactly why they need your product… exactly. Find out what their wants are before you go on that sales [...]
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Once again, the America’s dirty dozen is behind the 12 golfers from Europe heading into the final singles matches on Sunday.
Once again, the Americans will probably lose and the Euros will keep posession of the Ryder Cup.
Why ? Simple. 2 reasons.
1) Their captain put all his eggs into one basket. He had 4 really good [...]
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Eons ago, on a planet far away, there was a salesman who said he’d learned a sales technique from an old time boxer. I wish I could remember which one it was, but that doesn’t matter as much as the technique he learned.
Some boxers are counterpunchers. They wait for you to throw a punch and [...]
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Tomorrow is the day my vote-getter for Movie of the Year comes out. The last martial arts movie by one of the Top 2 martial arts movie stars of all-time, right up next to Bruce Lee.
Jet Li is fearless and that’s what you should be as a sales and marketing player.
Anybody can be a chicken*snap*, [...]
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