Ad-Verse Added To My Blog Roll
Wooooooo-weeeeee ! I’m not sure I’ve ever read anybody who’s more passionate about advertising than Eric Weaver. He also seems to be sensible, which is rare for an advertising guy. Most of ‘em are self-absorbed idiots who think the world cares about their stupid ads that are trying to win awards, instead of sales for the poor customer who paid them for their idiot ad.
Here’s a Bit-O-Eric from a recent post :
” All this effort, all this angst, all this handwringing over the power the customer has to avoid shoehorning your boring, irrelevant crap into their busy day. All these formulaic, me-too methods to reach them despite their desire to NOT hear from you. All these eager numbers-oriented marketers attending this webcast because they want to get your attention when you don’t want to give it. How they can bypass consumer freedom to build a relationship with people that generally don’t want one. ”
Dude, if you can’t get into a scathing rebuttal like that to some poor direct marketer, don’t click thru and don’t subscribe to his RSS feed.
If you can stand it, do both. I did. Also added him to my Blog Roll.
Keep it coming, Eric !
Guy Kawasaki On Schmoozing
Here’s a link to his post about The Art of Schmoozing. A valuable skill for all of us involved in sales and marketing.
Some of the bullet points he covers are :
1) Understand the goal.
2) Ask good questions, then shut up.
3) Unveil your passions.
4) Read voraciously.
5) Follow up.
Follow the link I gave you and read the whole article. Then read it again. Then print it out and read it again once a month.
You’ll thank me later.
Oh yeah, subscribe to his RSS feed, too.
You’ll thank me later.
