Sticking with the ” we’re more than you think we are ” line of posts here, I’ve decided to take Chris Garrett’s tremendous post over at Performancing and expand it to show that even these 10 post ideas could be used by businesses that blog.
Hope Chris don’t mind too much, but Bob Bly has me all torqued up and now I’m in show-those-sobs mode and might just go hog-ass wild for a day or two.
1) How To – This is almost too easy. What company couldn’t benefit from showing their customers how to best use their product. Would you like them to use more of it ? Think of these phrases :
Lather-Rinse-Repeat
Brush and floss daily
For best results, use daily
2) Lists – What company wouldn’t like to show that their product is ranked highly by an unbiased listing service ? What company couldn’t benefit from listing the 107 best uses for their product ? How many times have you seen an ad that shows which truck manufacturer had been given ‘ Best In Class ‘ ? How many different uses are there for baking soda ? Why do you think they show you all those uses ? So you try ‘em all and c-o-n-s-u-m-e more of their product.
3) Campaign – Use a blog post to rile up consumers aginst your competitior or to get them behind you as you go to battle for them. How many corporate blogs were used to tell the public about all that individual companies were doing for the victims of Katrina ?
4) Interview – Another easy one. want me to get riled up enough to part with my dollars ? Interview some of your current customers. Interview my favorite singer and let me and 1,037,942 other people submit the questions, then allow us to listen to the interview or download a transcript. Sold !
5) Review – Put up a site for reviews of your product. DO NOT moderate out the bad posts – fix the flaw. We don’t believe anything is perfect, not even my new putter. But it’s damn close !
6) Case Studies – Got room on your blog for a few case studies ? Good, that means more sales. Gimme the down and dirty facts…all of them, and I’ll buy more readily.
7) Research Results – Same thing as case studies. Give me all the facts and don’t gloss over any imperfections. Why not leave out the bad parts, you ask ? You need to read some of the writings of John E. Powers, probably the first professional copywriter. Wrote a sales letter a day and got $100 a day in 1880. That’s big money for 1880. Hell, a lot of people don’t make that today.
What’s New, Trends – Keep up with your industry and let me use your blog as the place to go for news and info. Aggregate everything, make it readable, filter it and then call me to the table to eat. Don’t make me look all over the place, become my go-to guy.
9) Attack ! – Attack your market and become it’s daddy ! Take over the joint. When you walk in, find the biggest guy in the place and slap the hell out of him. If he don’t get up, you’re the man. If he does, keep your hands up and look for the door !
Seriously, this doesn’t really fit for businesess, but 9 ideas wasn’t as good looking as 10.
10) Ask The Audience – Want to know what your market really wants your product to do ? Want to know what part of the market isn’t being served ? Want to know which product to bring to market next ?
ASK YOUR CUSTOMERS !
Don’t know how to do this ? Ask me. I’ve got a great script to use and all we need is a list or enough traffic to run past our page to find out what they will pay for and we’re golden.
Thanks for the inspiration, Chris and thanks to Bob Bly for getting me all torqued up enough to break out this post.
Somebody jump in here and add to the conversation, I’ve gotta go take a cool shower and calm down.
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